Six crucial steps to the perfect eCommerce strategy (part 1)
The Institute of Chartered Accountants in England and Wales may have announced this morning that we’re heading out of recession, but the stark fact remains that it’s still a difficult time for small...
View ArticleSix crucial steps to the perfect eCommerce strategy (part 2)
In the first part of this post, I outlined the first three steps that you need to examine when creating an effective eCommerce strategy: your business, your products and services, and your website. I...
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Perfect SEO for Ecommerce Websites
Over the last few months, a few members of the online marketing team have been working hard to create the perfect set of SEO recommendations for an e-commerce website. Well, we have implemented these...
View ArticleMeasuring the true value of online marketing
If, like me, you’ve got a background in public relations — a form of promotion that’s notoriously difficult to measure by ROI — the transparency and accountability of online marketing is a very welcome...
View Article10 successful ways your business can plan for 2010
For many business, it has been a tough year that has required significant sacrifices, quick-thinking and patience. If you are in business, the question on your mind will be whether 2010 will be as...
View ArticleIs Rupert Murdoch planning to launch a search engine?
Rupert Murdoch, the driving force behind global media conglomerate News Corp, is not a man who minces his words. So, when he accuses search engines like Google and Yahoo as being ‘content...
View ArticleHow will the Royal Mail strikes affect online retailers?
With Royal Mail’s national strike action kicking off today, my thoughts have turned to the millions of e-tailers that must find a way to compensate for the reduced postal service over the next couple...
View ArticleA credit card in your mobile? Why the novelty needs to wear off
I’ve just been reading about the new contactless credit card that’s going to be released by Barclaycard and the mobile phone company, Orange. To use the card, all you have to do is wave it near a...
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Amazon – the new Tesco?
Okay… so it doesn’t take a rocket scientist to work out that Amazon is taking over a significant number of markets, in much the same way that Tesco came to dominate more than the grocery sector. And...
View ArticleOnline shopping booming, just ask my bank manager!
As an avid online shopper the latest piece of news concerning the online retail market was certainly of interest to me. According to eCommerca nearly half of UK consumers (42.6%) shop online at least...
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The Significance Of Scarcity – This Week at Friday Knowledge Share
In this week’s edition of our Friday Knowledge Share, UX Consultant Michael Dravnieks discussed how the concept of “scarcity” influences consumers from a marketing perspective. He explained that in a...
View ArticleAmazon – Your Next Digital Marketing Opportunity?
From its origins as an online book shop in 1995 to now holding the title as the largest internet company by revenue in the world, no one can deny that Amazon has truly dominated the digital landscape....
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Product Reviews – How trustworthy are they?
Winter is coming. Well actually it’s here now, but I didn’t want to miss the chance to feature the massively overused Game of Thrones reference. I digress. We’re drawing ever closer to Christmas – and...
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How do I Increase my E-Commerce Conversion Rate?
The main purpose of an e-commerce website is to sell products. That may seem like an obvious place to start, but stick with me! Your site may be working reasonably well and may already be boasting a...
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Product Reviews – How trustworthy are they?
Winter is coming. Well actually it’s here now, but I didn’t want to miss the chance to feature the massively overused Game of Thrones reference. I digress. We’re drawing ever closer to Christmas – and...
View ArticleClik here to view.
How do I Increase my E-Commerce Conversion Rate?
The main purpose of an e-commerce website is to sell products. That may seem like an obvious place to start, but stick with me! Your site may be working reasonably well and may already be boasting a...
View ArticleClik here to view.
How to Grow your eCommerce business with WordPress
Wide flexibility and low cost of ownership make WordPress a great choice for building an online store. The pivot to online shopping that began in 2020 has shown no signs of letting up, and as eCommerce...
View ArticleWhy You Should Add Live Chat To Your Website
When it comes to customer service, the most important part of the process is interaction. Live chat is the perfect way to interact directly with your customers online. It’s a fast and easy way to get...
View ArticleHow Using ‘Add To Cart’ Optimisation In Facebook Ads Can Help To Drive A...
When setting up e-commerce conversion campaigns on Facebook, most marketers would typically choose to optimise towards the end goal – the purchase event. They often focus their efforts on optimising...
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